taking time back.
I, Rich Yodsukar, am writing to you on the behalf of my company, Stumptown Media Group, in response to your request to build out a video campaign for Photographer’s Edit to not only increase brand awareness, but increase sales.
Our company has over 10 years of experience in creating awareness surrounding movements such as yours through commercial campaigns from conception to distribution. Going into our 4th year in supplying most media related content for Fundy Software, we have not only increased their primary source of revenue but helped to create tertiary streams and are eager to help do the same for Photographer’s Edit.
Because Stumptown Media Group (Rich and Christine Yodsukar) has been active within the Photography community for the last 10 years, we are capable in adjusting and focusing on current and effective strategies while tracking the current market trends and reach to benefit Photographer’s Edit’s reclamation of time campaign message.
We look forward to a positive and prosperous collaboration with you. This proposal is valid for a period of 30 days upon submission.
Project Manager | Principal
17000 SW Whitley Way, Suite 100 | Beaverton, OR 97006 503.764.5281
Project Approach and Understanding
Photographer’s Edit’s mission is to give photographers their time back by taking the stress and pressure of post production off of their plate. They serve all genres of photography from newborn and maternity, to lifestyle and weddings. Their target market is not only seasoned photographers but also the startup studios who haven’t built systems surrounding their workflows.
Because of this, Photographer’s Edit’s messaging needs to be clear that outsourcing post production is not only cost-efficient from a business stand point, but also necessary to avoid burnout.
Stumptown Media Group desires to create a campaign surrounding the reclamation of time that will inspire photographers to not only continue being successful business owners, but also to continue doing activities they are passionate about outside of photography. The key to any campaign is consistency. So to make this campaign the most effective, Stumptown Media Group recommends a series of videos (with stills to support), to cement Photographer’s Edit as the go-to place for photo editing.
primary asset creation
For the primary campaign of photographer’s stories, Stumptown Media Group will create a series of separate stories featuring photographers around the United States, explaining their struggles within their businesses and how Photographer’s Edit has not only changed their business but improved their personal lives. The stories will feel very cinematic and have a warm look to them to match PE’s brand and be no longer than 120 seconds to retain attention.
ASSET CREATION FEES
Photographer Stories (3 Videos)
PE’s Photographer’s stories will tell the struggles and successes of photographers throughout the country to encourage other photographers to take their businesses to the next level by outsourcing their post production. By having a series of 3 videos, PE will gradually gain momentum, leading to growth and brand recognition. SMG will provide a strategic posting schedule for all content that SMG creates as well as a specific call to action to track results.
Creative Fee: $1000 (pre-production, director fee)
Production Cost: $2000/shoot + travel expenses (airfare, food, and accommodations for 2)
Total: $7000 | $3000 to start production
Photographer stories (6 videos)
Same as above but with 6 videos PE will have enough content (video and stills) to market with for 6-7 months.
Creative Fee: $2000 (pre-production, director fee)
Production Cost: $1500/sh0ot + travel expenses (airfare, food, and accommodations for 2)
Total: $11,000 | $4500 to start production
Photographer stories (12 videos)
Same as above but with 12 videos PE will have enough content (video and stills) to market with for 12-14 months.
Creative Fee: $3,000 (pre-production, director fee)
Production Cost: $1200/shoot + travel expenses (airfare, food, and accommodations for 2)
Total: $17,400 | $7200 to start production