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human access project 2018 sizzle

inform & excite

The Human Access Project is helping Portlanders “get into” their river, the Willamette. Not only are they taking it upon themselves to clean the river, keep it clean, and create two new beaches for residents and guests to enjoy the river, but they are on a mission to help Portland fall in love with their river again. They want everyone to know it is clean, it is fun, and it is theirs to enjoy and make use of. We created this 2018 Sizzle along with the full campaign of videos and collateral to grow the movement. The Big Float, the annual event getting Portlanders into the river, went from 1800 attendees in 2016 (when Stumptown Media Group initially was commissioned) to 5,000 attendees in 2018 because of the combined marketing efforts we are proud to be a part of. Stumptown Media Group also has increased Human Access Project’s Facebook engagement to be 900x it’s competitors (such as Friends of Trees, The Street Trust, and The Portland Ecofilm Festival).

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